Inbound lead flows
Strengthened scoring, automation, data quality and routing for inbound leads, and standardized how the stack is configured.
60%+ fewer spam leads · 50% less maintenance work Read more →Marketing operations · GTM systems, CRM and automation
Matheus Torrano
I build the systems and processes behind go-to-market teams, and make them simple for people to use.
- Based in
- Brazil, working globally
- Works
- Remote, async first
- Certified
- Marketo, HubSpot, Chili Piper, Claude
01
What I do
Lead lifecycle and routing
Scoring, routing and handoffs that get each lead to the right rep, quickly.
Attribution and data quality
Clean, standardized source data that teams can trust for reporting and decision-making.
Governance and compliance
Consent logic, campaign governance and documentation that hold up over time.
Automation and AI workflows
Automations and AI-assisted workflows that take repetitive work off people's plates.
Tools I work in
- HubSpot
- Salesforce
- Marketo
- Chili Piper
- Goldcast
- GoToWebinar
- Zapier
- Asana
- Notion
- Claude
- ChatGPT
02
Selected work
AI-assisted Marketing Ops
Brought AI-assisted workflows into the day-to-day work of the Marketing Ops function.
+53% average weekly task completion Read more →Campaign governance
Audited Salesforce Campaigns, set one clear structure for creating them, and ran a corrective backfill with campaign owners.
150+ campaigns audited · 44% governance gap addressed Read more →Lead scoring and central routing
Salesforce-integrated lead scoring and one central, geo-based routing logic in Marketo, built with Marketing and Sales leadership.
Routine updates in about 5 minutes · ~700,000 score updates Read more →Building a university platform
Co-founded and led marketing for a B2B and B2C platform for university students in Brazil, from launch to scale.
160,000+ users across 1,700+ universities Read more →WorkOS, my personal operating system
Markdown files and Claude skills that give AI context and memory, plus a Notion CRM that tracks every opportunity in one view.
Perfect AI memory · Reduced token usage Read more →
03
How I work
Systems people actually use
If the team has to work around it, it isn't finished yet.
Write it down
Documentation and templates, so a process never lives in one person's head.
Async first
Focused, written collaboration that works across time zones.
04
Experience
-
Jun 2025 – Sep 2026
Marketing Operations Manager · Superside Primary Marketing Ops partner between Revenue Operations and Growth, Field Marketing, Content and ABM, across HubSpot, Salesforce and Chili Piper.
-
Jan 2020 – Jun 2025
Marketing Operations Manager · Voxy Grew from Marketing Analyst to Marketing Ops Manager across four roles, owned Marketo for B2B go-to-market and built a three-person Marketing Ops team from scratch.
-
Feb 2015 – Feb 2020
Co-founder and Head of Marketing · Guni Scaled a university platform to 160,000+ users and led brand positioning, growth experiments and B2B campaigns.
-
Earlier and alongside
Provi, Ideatore and FDRP/USP Freelance marketing consultant at Provi, digital strategist at Ideatore, and communication officer at the FDRP/USP International Office.
-
Education
MBA, Digital Businesses and Artificial Intelligence · ESPM · 2024 BBA, Business Administration and Management · University of São Paulo (FEA-RP/USP) · 2016
05
Off the clock
All work and no play makes Matheus a dull boy. Here is a rotating shelf of what I'm into when I'm not working - steal anything you like.
Listening
Tim Maia (1970), by Tim Maia ↗
Playing
Dota 2 ↗
Watching
Breaking Bad ↗
Reading
Island, by Aldous Huxley ↗
Let's talk.
The fastest way to reach me is a short email or a quick call.